adidas and Chelsea soccer Club have nowadays discovered the new kit for the forthcoming 2013/14 kit and it’s blue! Following on from the groundbreaking teaser campaign, entitled, ‘it’s blue. What else matters?’ the new kit takes inspiration from past legendary shirts worn by Chelsea greats and also the club crest reverts back to a four color style. The launch earlier this month took the sporting world by storm. The teaser video of Chelsea FC’s stars showing what it suggests that to be committed to the club received over one.5 million hits on YouTube worldwide. The campaign, that featured John Terry, Juan Mata, David Luiz, metropolis Cahill, Fernando Torres, Demba Ba, Eden Hazard, accolade and Petr Cech was a chance from the norm and expose the question to Chelsea fans: it’s blue. What else matters? – a decision to action to order the shirt while not seeing it. The reaction has been fantastic with new level of sales and interactions with each the adidas and Chelsea FC whole. It even reached those fans of different clubs, with supporters round the world all commenting on YouTube and across social media that despite their unreserved loyalty, the essence of the campaign had grabbed their attention thanks to the compelling nature. A interpreter from adidas, commented: “We’ve seen what it really suggests that to be blue from the Chelsea fans. we have a tendency to started with the insight that Chelsea is that the solely club that may own blue as a color within the Premier League – it's their song in any case. He continued , “The campaign was geared toward inspiring the fans. The infectious agent and painting mental imagery that currently adorns the club has shown the lengths that the players can head to for the club and also the reaction from the fans has been outstanding”. The historically titled blue kit options the newest adidas technologies to confirm that it not solely evokes the which means of being a real blue however provides greenhouse emission a foothold on the pitch. Designed to assist improve speed, endurance and awareness, TechFit stabilises muscles and focuses energy. This helps players to come up with explosive acceleration and deliver most power output. Adidas ClimaCool technology provides a mix of warmth and wet dominant materials, ventilation channels and 3D materials to boost air flow to the skin in key heat zones. The new strip is obtainable currently for pre-order and can press on sale could fifteenth 2013.