June 28, 2012
After variety of years of sporting Umbro gear, English Premier League aspect Sunderland AFC has switched technical sponsor to adidas. On Monday, the club unveiled its adidas 2012/13 away kit and presented Invest In Africa as its new shirt sponsor.
According to the Black Cats’ website: Joining forces for the primary time in 133 years with leading manufacturer adidas, Sunderland’s placing new away kit sports the brands famous 3 stripes, at the side of the most recent performance technology together with ClimaCool and Formotion.
Formotion technology combines materials with completely different properties to assist lower body power and movement on a soccer pitch. ClimaCool may be a moisture wicking material that regulates body temperature by taking heat and sweat off from it.
The club’s new partner, Invest In Africa, is emblazoned on the front of the shirt. a primary in British soccer, the partnership aims to market the continent’s credentials as a key international business destination at the side of providing businesses across the North East and beyond the chance to explore distinctive opportunities within the rising territory.

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